Doping scandal forces Adidas to terminate IAAF contract

International Association of Athletics Federations biggest sponsor, Adidas, have revealed that it will terminate her contract with the Athletics body four years early.

The German sportswear giant blamed the current doping scandal that has suddenly submerged the Athletics world, which has also suspend Russia from participating in the next Olympics in Brazil.

Adidas is understood to have told the IAAF it was thinking of withdrawing from its agreement as a a result of the World Anti Doping Agency (WADA) Independent Commission's first report, published in November, which detailed claims of "state sponsored doping" within Russia.

Earlier this month, commission chairman Dick Pound produced a second report, which revealed that "corruption was embedded" within the IAAF under former president Lamine Diack.

That, the BBC said, led Adidas to terminate its agreement, with officials at the company telling the IAAF of its decision this week.

According to the BBC, Adidas believes the doping revelations in Pound's report constitute a breach of its agreement with the IAAF.

The 11-year sponsorship deal was signed in 2008 and was due to run until 2019. At the time it was agreed, the deal was reported to be worth $33 million (£23 million).

But the BBC, citing anonymous sources, said the figure was much higher and was worth around $8 million (£5.6 million) this year alone.

On those figures, the projected lost revenue for the IAAF over the next four years will be $30 million (£21 million).

Adidas' move will add to the pressure on IAAF president Sebastian Coe, who succeeded Diack in August, having been one of his vice-presidents for seven years.

Senior management at Adidas have also voiced their concerns at the corruption scandal surrounding FIFA, although the company remains a commercial partner of world football's governing body.

By BBC