Huawei Outperforms smartphone industry with strong overseas growth despite market headwinds

Lagos Nigeria, July 2016 – Huawei Consumer Business Group today revealed its 2016 half year financial results. Sales revenue for the global information and technology solutions provider in the increased by 41% year-on-year to CNY¥ 77.4 billion ($11.6billion) in the first half of 2016. Smartphone shipments stood at 60.56 million, a year-on-year increase of 25%.


According to International Data Corporation (IDC), global smartphone shipments in the first half of 2016 increased by just 3.1%, indicating that Huawei’s growth has significantly outperformed the market.

Speaking on the results, the Group Chief Executive Officer, Huawei Consumer Business, Richard Yu said, “We saw particularly fast growth in traditionally high-end smartphone markets such as Europe and emerging markets including North Africa, Central Asia & Latin America.”

Yu further added “We have continued to maintain healthy growth within the highly competitive smartphone market, which is testament to Huawei’s long-term commitment to innovation, anticipation of consumer trend and dual strategy of focusing on both domestic and international markets. Looking to the future, we will continue to work with our industry partners to offer consumers excellent levels of service and develop innovative new products that combine technology, quality and style.”

In the first half of 2016, Huawei Consumer Business Group further optimized its revenue structure, resulting in growth in its overseas markets 1.6 times faster than that of mainland China. According to GFK, by the end of May 2016, Huawei’s share of the global smartphone market reached 11.4%

Particularly strong results were recorded in European smartphone markets and breakthrough in high end market has been made. According to GFK, Huawei’s smartphone market share has reached over 15% in some European countries. In the traditionally high end market, such as UK, Germany and France, Huawei has achieved breakthrough in high end market as well.

In key countries from North Africa and South Pacific, Huawei have gained some breakthroughs on market share. In Egypt, Huawei’s smartphone market share has reached over 20% and in New Zealand, Huawei’s share has reached over 15% .

Strong sales growth was also achieved in emerging markets in Latin America and Central Asia. In some countries, Huawei’s year-on-year smartphone sales has doubled.

In China, Huawei continued to be the industry leader with a market share of 18.6%, according to GFK report in June.

Having consistently demonstrated significant sales growth, Huawei Consumer Business Group continues to show a deep commitment to innovation in research and development from its R&D centers around the world, alongside repeated breakthroughs with its products, channels and brands.

The brand has endeavored to continue investing marketing resources in sports, lifestyle, fashion and entertainment, amongst other categories, which helps to bring the brand to life and connect with consumers across the globe, increasing awareness and recognition of Huawei worldwide. Huawei also continues to work with many market-leading partners including Leica, Swarovski, Harman Kardon, Audi, Google, Microsoft and Intel, amongst others, to offer consumers advanced industry innovation.

In 2016, Huawei was once again named in the BrandZTM Top 100 Most Valuable Global Brands.

Huawei is well-positioned to continue its presence in the smartphone, wearable, smart home and cloud markets, becoming an end-to-end solutions and platform service provider, and offering consumers a more convenient and intelligent way to connect their lives.